Six is a perfect number The 2008 Benefits Selling Readers' Choice Awards add up to another big win for Colonial Life!

We like the number six because it means brokers and benefits advisors nationwide voted for us again...and again, and again, and again, and again, and again.  Thanks to Benefits Selling magazine's readership for this winning endorsement.     Benefits Selling magazine asked brokers to name their choice in response to eight questions, and brokers selected Colonial as their top pick in the following categories:

Best Disability Product on the Market Winner – Colonial Life With an estimated $820 million in sales for voluntary shor-term disability accounts - based on Eastbridge Consulting Group numbers - carriers are often forced to make their product stand out in a sea of competitors.  Colonial Life has apparently done an excellent job at setting themselves on top with their variety of voluntary short-term disability products.  Offering options such as guaranteed issue, simplified issue or fully underwritten according to the account size and participation has cdertainly paid off, with brokers overwhelmingly choosing Colonial Life as the best disability product in the market.* Most Innovative Carrier Winner – Colonial Life Taking the same ingredients as everyone else and producing the best results is the trait of a true innovator.  Colonial Life clearly sets the bar high when it comes to providing solutions that help clients address health care costs, enrollment management and benefits education.  And brokers have responded that they truly value a carrier that offers the total package:  competitive products and a range of enrollment options to reach every employee, from face-to-face enrollment sessions, co-browsing over the Internet, call center and self-enrollments.* Carrier Sitting at the Forefront of the Consumer-Driven Health Market Winner – Colonial Life Colonial Life continues to address the biggest need with consumer-driven health care - employee education - by providing professional teams to educate employees on their coverage options.  And nowhere is it on greater display than in this growing niche.  In addition, products designed to give access to the uninsured such as an indemnity-based limited benefit medical plan make Colonial Life sit comfortably ahead of the competition in the eyes of readers.* Enrollment Company Offering the Best Service Honorable Mention – Colonial Life Forget for a second thst Colonial life - a carrier, not an enrollment company.  But brokers appear enamored with their online and back office tools designed to make life easier for them.  Part of being named over and over in these awards comes with offering some of the best service available for enrollment.  Colonial Life really knows how to seal the deal with a reat Web-based platform.* Most Broker Friendly Carrier Winner – Colonial Life Colonial Life works tirelessly to provide first-class broker support and protect its broker relationships.  Through regular broker forums, surveys and feedback, the company listens to and acts upon what brokers says they need in their voluntary benefits partner* Best Voluntary Life Insurance Product in the Market Winner – Colonial Life Colonial Life's voluntary life insurance portfolio gives brokers the whole package:  term whole and universal life.  Flexibility in underwriting makes these products more accessable to employees who need them and makes enrollmetns easier.  This summer, the company opened additional marketing possibilities when it launched its new universal life plan and optional long-term care benefits rider.* *Excerpt from Benefits Selling, November 2008, "Benefits Selling 2008 Readers' Choice Awards