Benefits Selling 2007 Readers' Choice Awards Colonial Sweeps the Awards AGAIN!

Out of eight categories in the 2007 Readers Choice Awards, brokers industrywide put Colonial first in five. The 2007 Readers' Choice Awards were announced in the November issue of Benefits Selling magazine. And for the second year in a row, Colonial was the only carrier to win more than one top award.                                                                                                                Benefits Selling magazine asked brokers to name their choice in response to eight questions, and brokers selected Colonial as their top pick in the following categories:

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Which critical illness plan is best in the marketplace? Winner – Colonial "Brokers love Colonial's critical illness offering. But that's no surprise considering how popular critical illness has become. Both brokers and carriers are embracing critical illness. In fact, according to Eastbridge Consulting Group, group platform critical illness offerings accounted for roughly 40 percent of total sales in 2006. Additionally, critical illness accounted for 3.4 percent of all voluntary sales."* Which carrier is most innovative in the marketplace? Winner – Colonial "Apple co-founder Steve Jobs said, ‘Innovation has nothing to do with how many R&D dollars you have … It's not about money. It's about the people you have, how you're led and how much you get it.' "Few carriers get it as well as Colonial. Our brokers get it, too, handing Colonial another Readers' Choice nod for innovative way of doing business in an industry not always known for breaking the mold."* Which carrier offers the best back-office support? Winner – Colonial "Heavyweight Colonial Supplemental picks up another win. The carrier’s attention to broker support is a cornerstone of its success in the market. Colonial boasts a Business Quality Index, for example, which "measures persistency, quality of enrollment and long-term customer satisfaction at the enroller level throughout the life of the account -- giving enrollers a vested interest in client-broker satisfaction."* Which carrier communicates best with brokers? Winner – Colonial "Like more of the successful carriers, Colonial boasts a vibrant online presence. Colonial features dedicated, secure Web sites for contracted producers where they can check their compensation information, including high-quality, graphic e-mail communications with updates on products, services and tips to ensure business is processed quickly and accurately. And with dedicated call centers for immediate help and a four-color newsletter focused on ways to market and grow their business, it's no wonder brokers don't feel forgotten when dealing with this carrier."* Which carrier offers the best whole life insurance product? Winner – Colonial "Colonial rakes in its final Readers' Choice award this year for its whole life insurance product, a clear favorite with brokers. It's no wonder they're a sponsor of the fourth annual Life Insurance Awareness Month — an industry education campaign. Colonial's whole life offering features, among other things, portability and a wealth of rider options."* *Excerpt from Benefits Selling, November 2007, "Benefits Selling 2007 Readers' Choice Awards," by Denis Storey "Winning these Readers' Choice Awards validates that we're right on track in helping brokers deliver voluntary benefits solutions to their clients," says Colonial President and Chief Executive Officer Randy Horn. "Our competitive products offer solutions to the health care cost and uninsured worker issues employers face today. We make enrollments easier by offering a variety of enrollment capabilities and effective benefits communication, backed up by hassle-free administration and service after the sale." View the complete article from Benefits Selling 2007.